Whakatane (fock - ah - tar - nay) is a pleasant little town. In the middle of the business area there is a large treed bluff, which is a distinctive picturesque backdrop for the everyday and mundane things that have to be carried out in towns, especially in midsummer when the red-flowered pohutukawa trees are in bloom.
But you won't see that in any of these images because I didn't go into the town itself.
Briefly, some facts:
Whakatane's population is about 15,000, with another 15,000 or so in the nearby district. 40% of locals have Maori ancestry (the NZ proportion of Maori is about 20%), and the economy is mainly agriculturally-based. Forestry (there's a mill), dairy farming and horticulture, fishing, and some light manufacturing. It's also a popular tourist destination for whale-watching, swimming with dolphins, bushwalking, hunting, and charter fishing.